America Before and After Revolution

The way of life in the colonies before the Revolution was far more different than the way of life after the war. The colonies were completely run by Britain and didn't have to fend for their own needs. Trading, taxing, and other parts of the economy were run by the mother-country. However, during the Revolutionary War, idealists like Thomas Paine produced concepts that fruited the idea for a more republican society. These new beliefs were reflected in the Declaration of Independence, after the war it played a huge part in the Articles of Confederation, and it was later the ideas established in the American Constitution. In the years before the Revolution, the colonies were still growing. The New World was a melting pot for different European cultures and social status played a huge part in how people viewed each other. Even though the colonists left Britain to escape social structure, they found themselves once again ranking people by how educated they were or how much money or land they had. The landowners were better off than the widowed, the poor and the indentured servants. But it was possible for citizens to earn their way into a higher class. Much like after the Revolution, the slaves had no worth and were at the bottom of the pyramid. Education was only offered for men to prepare them for ministry and it taught them the dead language of Latin that was important for interpreting the Bible’s scriptures. The link to religion was prominent in politics as well. A majority of the colonies were run by Parliament appointed officials that had close ties to the established churches of the colonies. The early years of the colonies were revolved around religion and were greatly affected by how England ran their government. England’s hierarchical society was all that the colonist knew and it wouldn’t be for a hundred years before they would find new ways to establish the colonies. Trading in the colonies was heavily intertwined with Britain. No trading with other countries was permitted unless it went through England’s ports first. The  British Empire  used them as a source of raw resources and as a source of taxes to pay for  Britain's many wars and ventures. However, agriculture, fishing, lumbering and other industries had a large impact on the development of the Americas. It was the first time that the colonies were producing things by themselves and providing their own goods helped instill confidence in the colonists. The American Revolution forever changed the colonies. The colonies were now a loosely united group of states, called the United States of America, and colonists now considered themselves American instead of English. The common man was given more rights and control. Laws like primogeniture were abolished and people were able to tend to their affairs freely. The institution of slavery was weakened and some Northern states even abolished it. After the American Revolution, America was free to industrialize and sell goods to other countries at more favorable prices, no longer being locked into an unfair trading monopoly with the British. Industry and manufacturing increased because of the high demand from other countries, thus broadening their amount of trade. Financial wizards like Alexander Hamilton led the States into what would be one of the most economically dominant countries of the world.

Effects Of Verbal And Emotional Abuse Essay

The effects of verbal abuse and emotional abuse intertwine because verbally abusive statements play on the victim’s emotions. For example, the simple statement, â€Å"You’re just looking for a fight!† tells the victim what he’s doing and thinking, accuses the victim of attacking the abuser, and diverts the topic to a new problem (avoiding a fight).3 Emotionally, the victim feels misunderstood, unimportant, and afraid of what may happen if he presses the issue. Is this how we want our loved ones to feel? There are many causes for verbal abuse. Some people have grown up in the environment of a verbally abusive parent or parents and the chain continues in many cases onto the children (learned behavior); a person who feels they are insufficient in the eyes of society and have not succeeded; a person that has had a lot of bad luck and feels they are judged by their peers; a person that hasn’t had the opportunities others have and feel cheated; lack of confidence; over-confidence to the point of having a high ego within themselves and they feel other people don’t stack up to what they feel is on their intelligence level; medications can cause a change in personality; different diseases can change a person’s personality; Alzheimer’s and Dementia (sister to Alzheimer’s) can change a person’s personality as well as traumas such as rape, losing a loved one to murder, physical or emotion abuse including partner physical and emotional abuse. A master at verbal abuse can damage your self-esteem while, at the same time, appear †¦ Answer: Physical abuse is easily identified. There is no doubt, once you have †¦ you are living with someone who goes verbally ballistic for very little cause. †¦ Major Effects of Infidelity  · Responding to Your Spouses Infidelity  · Negative †¦ Effects And Causes Of Addiction Social Networking Essay Below is a free essay on â€Å"Effects And Causes Of Addiction Social Networking† from Anti Essays, your source for free research papers, essays, and term paper examples. Effects and causes of Addiction social networking The world is an extremely modern place and technology become necessary for people. Almost people used communication technology by social networking. Social networking can lead to many serious problems. This essay will examine some possible effects and solutions of social networking. There are many negative effects why most of people become addiction social networking. Firstly, the main effect of not stopping social networking spends too much time at home. As a consequence, many people become passive in living. For example, teenagers waste lots of time for using computer so they do not enough time to exercise. Therefore, they might become isolated and have a physical issue. Additionally, people may lose concentration in school or work. For instance, students always feel tired in class. As a result, they do not understand what their teacher taught them. Thus, students can fail examination. All of these negative situations can happen with addition social networking. There is a variety of social networking. Firstly, parents should monitor time of their children using social networking at home. To illustrate, they can make a plan for using social networking, studying and do exercise in each day for teenagers. Consequently, they would control their using time for social networking. Moreover, people should go outside activities. For instance, they can go to the gym to exercise with friends. In addition, they can play many popular sports such as swimming, football, basketball and tennis. Finally, schools should limit online games and only open a lot of useful studying. All of these possible solutions, people need to pay attention. In conclusion, addiction social networking is a severe issue existing in modern life. Addiction social networking can be negative effects by spending too much time and losing concentration in class or company. Therefore, it is important that solutions are found. Besides that, parents should†¦ MLA Citation â€Å"Effects And Causes Of Addiction Social Networking†. Anti Essays. 10 Feb. 2013 APA Citation Effects And Causes Of Addiction Social Networking. Anti Essays. Retrieved February 10, 2013, from the World Wide Web: http://www.antiessays.com/free-essays/131958.html

Bias: Motor Control and Favorite Color

Abstract What is your favorite color and why? Do you think that simple tasks might be biased by your preferences? Find out in this science project if your color preferences will bias your fine motor skills when doing quick, repetitive tasks. Objective In this science project you will test whether color preference will affect repetitive tasks that require fine motor coordination, like picking up small objects very quickly. Do Preferences Bias Our Choices? Introduction What does it mean to have a favorite color?It may be something that you choose for no good reason, other than the fact that you like it. You may have some kind of emotional reason for choosing a certain color. Can color  preference have biological origins? When we see a color, it is interpreted in our brain by the visual cortex, where different groups of neurons are stimulated. The differential stimulation of neurons within the visual cortex might lead to color preferences. Do these preferences affect other brain funct ions, like our behavior? Our brains also coordinate the movements of our muscles.This occurs in the motor cortex of the brain. If you play sports or video games, you know that one helpful skill is  hand-eye coordination. This means that the different regions of your brain function well together, allowing you to be well-coordinated. When you catch a fast-moving ball, your eyes tell the brain where the ball is, and then the brain tells your arm and hand to catch it. If these two areas of the brain can coordinate complex  movements  and behaviors, then what other sensory responses can influence our behavior?In this science project, you will test how color can affect hand-eye coordination. You will ask participants to quickly choose different-colored M&M candies from a bowl. Will their choices reveal their color preferences? Terms and Concepts To do this type of science project, you should know what the following terms mean. Have an adult help you search the Internet or take you t o your local library to find out more. * Preference * Hand-eye coordination * Movement * Bias * Visual targeting * Differential stimulation of neurons * Biological Orgin Questions How do preferences affect sudden choices, coordination, and movement? * Will color preference influence the color of M&M's your participants pick up? * Are visual targeting and hand-eye coordination biased by our color preferences? Materials Buy  2 14-oz bags or 1 23. 1-oz bag of M;M's  and count out 50 of each color, then combine those in a bowl. * Buy  2 14-oz bags or 1 23. 1-oz bag of M&M's  and count out 50 of each color, then combine those in a bowl. * Dry measuring cup (if you bought individually colored M;M's) * Large bowl * Several participants (at least 12) Sandwich baggies (one for each participant) * Permanent markers * Lab notebook * Graph paper Experimental Procedure 1. Depending on which method you selected in the Materials and Equipment list, portion your M&M's into the large bowl. 2 . Ask your first participant to pick out M;M's as quickly as possible, using only a two-finger pinch, and with one arm behind his or her back. The participant should place them on the table next to the bowl as they are pulled out. As your participant puts them on the table, silently count the number of M&M's on the table.When you see that the participant has pulled out 20 M;M's, ask him or her to stop. 3. Put the M&M's the first participant chose into a sandwich baggie. Ask the participant what his or her favorite color of M;M ® is and write it on the baggie with a permanent marker. 4. Replace the M;M's that the participant removed with the same-colored M&M's that the participant took from the bowl. For instance, if he or she removed three red and five dark brown M;M's, replenish the bowl with three red and five dark brown M&M's, not from the participant's sandwich baggie. . Repeat steps 2 and 3 for all of your participants, replenishing the bowl with the same-colored M&M's as eac h participant removed after every trial. 6. Be sure that you have written each participant's favorite color on  every  baggie! If you forgot to write this down, the data cannot be used and the contents must be disposed of. 7. When you have collected data from several participants, sort your baggies into groups by the favorite color written on the baggies. 8. Starting with one â€Å"Favorite Color† group, tally the numbers of each colored M&M in the bags.Then move on to the next â€Å"Favorite Color† and do another tally, until you have tallied the numbers of all of the colored M&M's picked for each â€Å"Favorite Color† category. Record your data in a data table like the one below in your lab notebook: Participant| Number of M;M's Chosen of Each Color| Total Number of M&M ‘s Chosen| | Red| Orange| Yellow| Green| Blue| Brown| | Red| | | | | | | | Orange| | | | | | | | Yellow| | | | | | | | Green| | | | | | | | Blue| | | | | | | | Brown| | | | | | | | | | | | | | | | | | | | | | | | 9. To be able to compare numbers between categories, you will need to normalize the data.Do this by calculating percentages of each color picked for each â€Å"Favorite Color† category. First add together the total number of M;Ms chosen for each â€Å"Favorite Color† in each row and insert that in your data table, like the one above. Then calculate the percentages in a new data table by dividing the number of M;M's chosen for a single color (from the  Number of M&M's Chosen of Each Color  column) by the total number of M;M's chosen (from the  Total Number of M&M's Chosen  column), and then multiplying your answer by 100.The new data table should look like this: Favorite Color M;M| Percentage of M;M's Chosen of Each Color| | Red| Orange| Yellow| Green| Blue| Brown| Red| | | | | | | Orange| | | | | | | Yellow| | | | | | | Green| | | | | | | Blue| | | | | | | Brown| | | | | | | 10. Now you want to find out if your participants chose t heir favorite color of M&M from the bowl more often than other colors. You can see this if you make a graph called a  histogram  for each â€Å"Favorite Color† M&M group.On the left side of the graph (y-axis), write a scale of percentages from zero to 100%. On the bottom of the graph (x-axis), write the series of M&M colors. Draw a bar for each color up to the matching percentage. 11. Repeat step 10 for each of the favorite M&M colors. Did your participants tend to pick their favorite color? Evaluation ( insert those graphs and table that were created ) Conclusion was I correct or not ? If so How? If Not Why? How Could You Have Inprpved This project

BU7204 SM Assignment April 2014 Essay Example | Topics and Well Written Essays - 2000 words

BU7204 SM Assignment April 2014 - Essay Example esents a comparative study of the schools of thought model formed by Henry Mintzberg, which is utilised to categorise strategic management fields for companies and the Strategic Lenses provided by Johnson, Scholes and Whittington (2008). The paper outlines each one of these models and assists understanding and applicability through industry examples. The comparative study at the end tries to assess the relevance and applicability of each thought. Henry Mintzberg’s 10 schools of thought is a framework that is used to elaborate on the concept of strategic management. The schools have been described and a critique of insights is presented under each category. The 10 schools of thought mention ways in which strategies are to be formulated (Mintzberg, Lampel and Ahlstrand, 2005). These schools of thought discuss methods that are to be deployed while framing a company strategy. As per this school of thought, formulating a strategy is a deliberate process that begins with the conception of unique and clear notions. The tools such as, SWOT and Ashridge Mission model, are used to assess the external and internal environment of business. This strategy is best suited for stable business environments, but eliminates relevance of the external business environment (Ambrosini and Collier, 2007). Under the planning thought, strategy formulation is a formal procedure where strategic execution is preceded by a rigorous analysis of the context. This strategy involves a great deal of brainstorming and promotes innovative thought. For example, Clear shampoo used a popular football icon to communicate and market its male shampoo, Clear Men. Here strategy formulations happen as a process of analysis where business is compared with industry standards and strategies are formulated to improve market position. The strategy aims towards changing or altering the present company position in market and perception in the minds of consumers. Toyota shifted its positioning to a manufacturer

Political Realism and Neo-realism Essay Example | Topics and Well Written Essays - 1750 words

Political Realism and Neo-realism - Essay Example According to the paper each one of the so called super powers of the universe employs all the available resources and forces to maintain their legendary political stature. On the other hand, developing nations, whose political and economical images still lie below the surface of the universe, also struggle to sharpen their bristle fangs to keep away the possible exploitations from the powerful states. The politically able nations, in reaction to the defensive game of the underdeveloped nations, make all efforts to curb the dependence of such ‘poor’ nations on them. This is realism in play; every state on its own, exhibiting the unending selfish nature of the political leadership. Neo-realism is just but a replica of the features of the original realism; the very eternal struggle has been structurally cocooned, both aspects portraying almost similar trends. Therefore, the slightest difference between the two has always been very invisible light for many scholars and world leaders. This study outlines that  the very concept also brought about the reconciliation among many states after the war. Today, realism has continued to guide the minds of policymakers in different states of the world. It is interesting to see how nations divide a long the lines political power; without any apparent interest on the economical wealth, following this old theory of the early 1900s. Each one of the so called super powers of the universe employs all the available resources and forces to maintain their legendary political stature.  

Environment, soil survey and land suitability assessment for Coursework

Environment, soil survey and land suitability assessment for conservation management - Coursework Example Center of discussion in this paper is a land-use as a kind of land use which is described in terms of its products as well as management practices. For efficient reconnaissance surveys being conducted at the national levels, highly generalized descriptions may be adequate i.e. â€Å"wildlife habitat†, â€Å"forestry conservation†. At district as well as lower levels, it is vital to specify the use in more details. Such descriptions usually serve two purposes. First they are the basis of determining the requirements for use. Secondly, the management specifications can be used as the basis for the extension services as well as the planning for the necessary inputs. The particular land use requirements are usually illustrated by the land qualities required for the sustained production. A land quality is a very complex attribute of land which usually has a direct effect on the land use. The various examples are the availability of water, nutrients, rooting conditions and er osion hazards. Most of the given lands qualities are determined by the interaction of the several land characteristics as well as measurable attributes of a land. For example, the quality â€Å"availability of water† is usually determined by the potential balance between the water demand as well as the water supply. The water demand is the potential evaporation from the surface of the crop as well as the soil whereas the water supply is determined by the rainfall, infiltration, water storage in the soil and the ability of the grassland to extract the stored water. After selection of the relevant land qualities, it is vital to decide which particular land characteristics are to be used for measuring them. For instance, the quality â€Å"erosion hazard† demands information on rainfall intensity, slope angle as well as soil properties. A compromise is then reached between the characteristics that most define the given land quality with those that are less precise. Land evaluation can also at times be conducted directly in terms of the land characteristics i.e. by using rainfall as opposed to water availability, slope angle instead of erosion hazards. Despite the above, the following are the land suitability constraints that are imposed by the interaction of the soil, climate, topographic, hydrological as well as the geological factors. Mapping of land units and their characteristics The land is first identified as a basis for diagnosis of problems. The given units are then mapped into more details i.e. by dividing the land

Is watchmen a good book for education Essay Example | Topics and Well Written Essays - 750 words

Is watchmen a good book for education - Essay Example Its setting is in the alternate United States history where these superheroes strongly emerge to assist the US win the Vietnam War during the 1940s and 1960s (Harvey, 1996, p. 66). The nuclear war is looming close by between the United States and the Soviet Union, with most of the costumed freelance vigilantes outlawed and the costumed superheroes are either serving the government or have retired. The story therefore mainly focuses on the protagonists’ struggles and personal development. The sudden murder of a superhero under the government’s sponsorship begins investigations which eventually pulls the protagonist from their retirement leading them into war to confront a discovered plot intended to start a nuclear war meant to destroy millions of innocent people. As we shall soon find out, the ‘watchmen’ is no doubt a book that should be used as an educational material because it covers many facets of the literally requirements. Although it was initially designed and written as a mere comic book to provide aesthetical satisfaction of its time, it doesn’t have many rivals of its nature to match. The entire plot, setting, characters, the theme, figurative language, and science-art fiction interrelations are just but a few features of this book that eminently presents themselves even to a layman reader as masterfully structured pieces. In addition, the more perceptions of different categories of personalities are well integrated in the book to give the reader a high degree of determining and comprehending the ones which are more comprehensible than others. This book therefore acts as an individual ethic meter. The ‘watchmen’ is very appropriate to use as a literally educational books it cuts across many boundaries of human life in general. For example, its composition and art aspect can, to some extent be equated to the classical or even oriental literally works. Not only does it enumerate the comic

Report on Foreign Direct Investment of The Toyota Motor Corporation Term Paper

Report on Foreign Direct Investment of The Toyota Motor Corporation - Term Paper Example According to 2010 financial data, India is the world’s fourth largest economy by purchasing power parity and tenth largest by nominal GDP. As per International Monetary Fund’s report, the country’s per capita GDP is $3,339 in 2010. As Shurtleft and Aoyagi point out, India initiated its free market operations in 1991, and that highly boosted India’s economic growth (999). The country’s industrial operations account for 28% of the GDP and it employs 14% of the total workforce. India’s economy is the world’s 12th biggest in terms of nominal factory output whereas it is 13th on the ground of service output. The country has achieved significant improvements in its energy and power resources during the last few decades; India’s oil reserves are capable of meeting the country’s 25% of the domestic oil demand. Well structured Indian banking system plays a notable role in supporting India’s economic growth. A stable currenc y is another prominent feature of Indian economy. Hence, the economic factors of India offer potential opportunities for Toyota in the market. Despite these positive economic elements, the country has been facing serious income inequalities, higher unemployment, and increasing number of malnourished children. Higher unemployment rate in India may be beneficial for the Toyota to obtain labors at cheaper costs. The country’s exports increased 22.3% in November 2010 whereas the imports rose by 7.5%. Similarly, the country’s trade deficit dropped from $10.45 billion in 2009 to $8.94 billion in 2010. Political Scenario India is the largest economy in the world and a federal constitutional republic. The country’s political situation is more or less stable. While analyzing the democratic history of India, it is obvious that Government of India has been led by the Indian National Congress most times. The Indian state politics is dominated by several national parties inc luding INC, Bharatiya Janata Party (BJP), and a number of other regional parties. Presently, the Government of India is being led by the INC by winning with a surprising majority in the 2009 Lok Sabha Elections. Different political parties represent different societies and regions and their core values can have a great influence on the Indian political spectrum. Since India is a democratic country, the Toyota may sometimes confront with agitations as occurred in the case of Coca Cola. However, the Indian government believes that foreign investment would significantly contribute to the rapid economic growth of the country. Therefore, the political spectrum of India offers opportunities for Toyota. By the end of 1970s, India liberalized its foreign trade policy and it provided multinational firms better access to Indian market (Dahlman & Utz,). As a result, India’

Comparative studies Coursework Example | Topics and Well Written Essays - 1000 words - 1

Comparative studies - Coursework Example This was also experienced on the Western art like Egypt art, Greece art and Rome art that had significant influence on the eastern art (Sullivan, 1989). Ancient painting was generally for utilitarian purpose for a long period then followed by imperial purpose, private purpose, civic and then for religious patronage. The pre-historic painting was done using the black pigment and the red ochre. The painting was done to show animals like lions, mammoth, horses, leopards or even human during the hunting process. Ancient men believed that painting animals would â€Å"catch† their spirit or soul and make the hunting process more easily. Ancient painting was also done basically to represent human basic need of expression or a vision (Warhol and Dillenberger, 2001). In addition, the painting was also a way of transmitting a practical idea or information. The ancient painting is very important because it led to the development of the modern art. Henri Matisse among other revolutionized the Paris art with expressive, landscapes and images that the critics know as Fauvism in the beginning of the 20th century. The work of painters like S eurat and others was very much essential for the development of the modern art. Unlike the ancient painting that did not have much to show in terms of color, the modern painting has freedom of expression with color and majorly was used to express liberation, slave trade and World War 1 and 2. The Western art was full of critics of racism while the Eastern art on the other hand had much to show in terms of culture and tradition. Eastern art like Chinese art was able to show much of their culture in color while the Western art was full of more appealing critics like black slaves working on mining fields and flower farms. Song is a combination of voice/voices that is achieved through singing. In most case, a song is always supported by musical instrument to perform the required tune as in the case of vocal songs

Religion and the Media Essay Example | Topics and Well Written Essays - 1250 words

Religion and the Media - Essay Example Whereas the framework of television as a gathering place is characterized by limitations, it is, however, suitable for this research and will be helpful in interpreting the material. Television as a place of gathering means that it is considered a hemmed in system in which figurative interaction between people takes place. When talking about television as a place of gathering, one considers two main things. First, one must first consider its integration with the society; secondly, one must consider it as a source of meaning (Lotz 3). As an integration with the society, the television has a place in the society and people must watch it if they need to access information. The television is also a source of meaning because it enables human beings to understand events as they occur in the natural world. These two main aspects help us in understanding that television is largely a place that does not have any specific location. Religion, thus, capitalizes on the theoretical framework of television as a gathering place to reach out to people from different parts of the world. Television as a gathering place is more suitable to explain the relationship between religion and media. It is a good fit for this research as it helps to show or indicate how the media presents religion. It also helps in explaining why, televangelism has continued to grow by day. The main aim of televangelism is to reach out to as many people as possible (Clarke 618). There are few chances of survival of Christianity if it lacks popularity. Christianity, for example, aims to reach to those people who live in countries where churches have been banned and Christianity is outlawed. In order to reach out to many people, Christians or missionaries turned to television as a place to spread religion. The television has a wide coverage because it reaches vast populations over a short period of time. All people in the

Compare the Johnston family Essay Example for Free

Compare the Johnston family Essay Now do you understand that? (police woman to Mrs. Lyons) As I say it was more of a prank really, Mrs. Lyons. Id just dock his pocket money if I was you. But one thing I would like to say, and excuse me if Im interfering, but Id not let him mix with the like of them in future. He has a sense of pride probably at the fact that everything he does he does it himself without the help of others even though hes not rich. Mickey and Eddies well-developed friendship starts rolling down hill as Mickey starts understanding life better and as his responsibilities grow. He says he had to grow up whilst no one looked and Eddie could stay a kid. By this he basically means youve had it laid on a plate for you all your life when I had to work and gain or lose everything. Mickey starts to feel as though people own him because he thought everything he did he did himself when he realizes this is not true he feels betrayed and feels he owes everything he is to someone else. All the struggle and all the suffering Mickey goes through at the end affects Linda as she is his wife and doesnt get any attention from her husband because his mind is else where all the time. Mrs. Lyons is a selfish woman who took a baby away from its mother. She said the children would die if they found out they were twins because they had been separated at birth, this was a made up superstition, because she knew from a previous incident in act 1 scene 8 that Mrs. Johnston was a very superstitious person. Oh God. Never put new shoes on a table, Mrs. Lyons. You never know whatll happen. Oh, you mean its a superstition. Youre superstitious are you? I think she is just showing of for how much dosh she has. Even though she promises that she would let Mrs. Johnston keep in close contact with the baby as it grows she becomes possessive and sacks her from her job. She thinks that Mrs. Johnston will tell someone and her husband would get angry, as he also doesnt know the truth. Later on she becomes paranoid of Mrs. Johnston, and starts thinking that the superstition she made up is actually true. After trying to keep her son away from Mickey, in the usual manner, saying hes a bad influence, threatening, forbidding, etc she decides to move away to a far off area where she thinks Mrs. Johnston would not be able to follow. When Mrs. Johnston gets a house by the council near to where Mrs. Lyons lives, Mrs. Lyons fears are confirmed she starts thinking Mrs. Johnston has put a curse on her. She looks after Eddie well and treats him like her own son so no one suspects anything throughout. In the end she kills both boys due to her mental state. Eddie is given a great childhood he lives in a big house gets the love of his parents and goes to school to get educated. His mother is the only person to know that he is Mrs. Johnstons child, however she is determined to keep that a secret and keep her child away from the Johnston family. He is a member of a rich family therefore is taught to speak in a posh accent and will kind of show off. Pissed off! You say smashing things dont you? Pissed off. Do you know any more words like that? It is a good thing that he is educated because he can then have a good job and a very good status further in life. Eddie has money and he doesnt care where the money goes. He thinks of Mickey as a brother, this is probably because he is an only child and when Mickey tells him they can be blood brothers he is delighted that he will finally have a brother. When he is caught by the police woman he ends up getting his lines mixed giving the play a streak of humour as well as showing how protected he has been during his upbringing. And what do you think youre doing? Adolf Hitler! Whats your name, son? Waiting for a ninety two bus Hes not with me He is sent to boarding schools so that he is kept away from Mickey. He doesnt understand why everyone wants to keep them apart but goes along because he is left no choice. When he comes back from university for Christmas he is surprised to find that his best friend is now also against him, which upsets him greatly. He tries to show that he is not bothered about Mickey being poor, that Mickeys friendship means more to him than the world by telling him to take all the money he wants but this just makes Mickey feel offended and feel as though he is being presented with charity money or something. Look, come on. Ive got money, lots of it. Im back, lets forget about bloody jobs, lets go and get Linda and celebrate. Look, look, money, lots of it, have some. NO! I dont want your money. Stuff it. Eddie, do me a favour will you? Piss off. I thought I thought we always stuck together. I thought we were blood brothers. Even though Mickey stops talking to Eddie and doesnt want to stay in any form of contact Eddie carries on trying to make there friendship work out. He tries to help Mickey every chance he gets, even if it is only secretly. In the end he finds out they are real brothers. When Mrs. Lyons comes in and goes to shoot Mickey, Eddie sacrifices his life showing he really cared about Mickey.

Why Did America Become Involved in WWI Essay Example for Free

Why Did America Become Involved in WWI Essay Why did America become involved in WWI? How did President Wilson justify his decision to enter the war in 1917? Was the war in the national interest? At the start of 1917, the United States and its president was not interested in fighting in the war. President Woodrow Wilson wanted to remain neutral. Even though 2 years earlier in 1915, a Germen u-boat destroyed the R. M. S Lusitania, in which 128 Americans were lost. The United States was interested in selling weapons and help with funding the allies in the war. There were several factors that propelled the United States into the war. One of the factors that contributed in the President’s design in entering the war was a message intercepted by the United States government from German Foreign Minister Arthur Zimmerman to the Mexican government. This proposed a German-Mexican alliance, if Mexico declared war on the United States. If this happened, it would return Texas and other territories to Mexico. On April 6, 1917, the U. S. joined its alliesBritain, France, and Russia to fight in World War I. World War I was also know as the great war or the war to end all war’s. This Great War cost the United States $33 billion dollars, and 116,708 were killed, along with 204,002 were wounded from the United States. The Great War cost over 37 million lives from both sides. As Woodrow Wilson would describe this war, The Americans who went to Europe to die are a unique breed. (They) crossed the seas to a foreign land to fight for a cause which they did not pretend was peculiarly their own, which they knew was the cause of humanity and mankind. These Americans gave the greatest of all gifts, the gift of life and the gift of spirit.

The Ash Content Of A Crude Drug Biology Essay

The Ash Content Of A Crude Drug Biology Essay The ash content of a crude drug is generally taken to be the residue remaining after incineration. It usually represents the inorganic salts naturally occurring in the drug and adhering to it, but it may also include inorganic matter added for the purpose of adulteration. There is a considerable difference varies within narrow limits in the case of the same individual drug. Hence an ash determination furnishes a basis for judging the identity and cleanliness of a drug and gives information relative to its adulteration with inorganic matter. Ash standards have been established for a number of official drugs. Usually these standards get a maximum limit on the total ash or on the acid insoluble ash permitted. The total ash is the residue remaining after incineration. The acid insoluble ash is the part of the total ash which is insoluble in diluted hydrochloric acid. The ash or residue yielded by an organic chemical compound is as a rule, a measure of the amount of inorganic matters present as impurity. In most cases, the inorganic matter is present in small amounts which are difficult to remove in the purification process and which are not objectionable if only traces are present. Ash values are helpful in determining the quality and purity of the crude drugs in powder form. Procedures given in Indian pharmacopoeia were used to determine the different ash values such as total ash and acid insoluble ash. Total ash Weighed accurately about 3 gm of air dried powdered drug was taken in a tarred silica crucible and incinerated by gradually increasing the temperature to make it dull red until free from carbon cooled and weighted and then calculated the percentage of total ash with reference to the air dried drug. Acid insoluble ash The ash obtained as directed under total ash above was boiled with 25 ml of 2N HCl for 5 minutes. The insoluble matter was collected on ash less filter paper, washed with hot water ignited and weighed, then calculated the percentage of acid insoluble ash with reference to the air dried drug. Water soluble ash The total ash obtained was boiled with 25 ml of water for 5 minutes. The insoluble matter was collected on an ash less filter paper, washed with hot water and ignited for 15 minutes at a temperature not exceeding 450ËÅ ¡C. The weight of insoluble matter was subtracted from the weight of total ash. The difference in weight represents the water soluble ash. The percentage of water soluble ash calculated with reference to the air dried drug. b. EXTRACTIVE VALUES Extractive values of crude drugs are useful for their evaluation, especially when the constituents of a drug cannot be readily estimated by any other means. Further, these values indicate the nature of the constituents present in a crude drug. Determination of alcohol soluble extractive value 5 gm of the air-dried coarse powder of Anogeissus latifolia wall (Roxb.ex.DC) was macerated with 100 ml of 90% ethanol in a closed flask for 24 hours, shaking frequently during the first 6 hours and allowing standing for 18hours. Thereafter, it was filtered rapidly taking precautions against the loss of the solvent. Out of that filtrate, 25 ml of the filtrate was evaporated to dryness in a tarred flat bottomed shallow dish, dried at 105ËÅ ¡C and weighed. The percentage of ethanol soluble extractive value was calculated with reference to the air- dried drug. The results are recorded in the table. Determination of water soluble extractive value Weigh accurately 5 gm of coarsely powdered drug and macerate it with 100 ml of chloroform water in a closed flask for 24 hours, shaking frequently during the first 6 hours and allow to standing for 18 hours. Thereafter, it was filtered rapidly taking precautions against loss of the solvent. Then 25 ml of the filtrate was evaporated to dryness in a tarred flat bottomed shallow dish, dried at 105ËÅ ¡C and weighed. The percentage of water soluble extractive was calculated with reference to the air dried drug. The results are given in the table. c. LOSS ON DRYING Loss on drying is the loss in weight in percentage w/w determined by means of the procedure given below. It determines the amount of volatile matter of any kind (including water) that can be driven off under the condition specified (Desiccators or hot air oven). If the sample is in the form of large crystals, then reduce the size by quick crushing to a powder. Procedure About 1.5 gm of powdered drug was weighed accurately in a tarred porcelain dish which was previously dried at 105ËÅ ¡C in hot air oven to constant weight and then weighed. From the difference in weight, the percentage loss of drying with reference to the air dried substance was calculated. d. FLUORESCENCE ANALYSIS [Kokate.C.K, 2002; Khandelwal KR 1996]. In the near-ultra region of the spectrum (3000-4000AËÅ ¡) some of the phytoconstituents show more or less brilliant coloration when exposed to radiation. This phenomenon of emitting visible wavelengths as a result of being excited by radiation of a different wavelength is known as fluorescence. Sometimes the amount of ultra-violet light normally present with visible light is sufficient to produce the fluorescence, but often a more powerful source of ultra-violet is necessary, e.g. mercury vapour lamp. It is often possible to make use of this phenomenon for the qualitative examination of herbal drugs. A fluorescence characteristic of the powdered leaves of Anogeissus latifolia wall (Roxb.ex.DC) was observed in daylight and UV light. Also the fluorescent study was performed on treating the drug powder with different chemical reagents. The observed results are given in table. e. FOAMING INDEX: [Divakar M.C., 1996] Foaming index is mainly performed to determine the saponin content in an aqueous decoction of plant material. Determination of foaming index: Weighed accurately about 1g of coarsely powdered drug and transformed to 500ml conical flask containing 100ml of boiling water. Maintained at moderate boiling at 80-90ËÅ ¡c for about 30min. Cooled and added sufficient water through the filter to make up the volume to 100ml (V1). Cleaned 10 stoppered test tube of uniform dimension were taken and transferred the successive portions of 1,2,3ml up to 10ml and adjusted the volume of the liquid in each test tube with water to 10ml.Stoppered the tubes and shaken them in a lengthwise motion for 15 sec uniformly and allowed to stand for 15min and measure the height of foam. If the height of the foam in every tube is less than 1cm, the foaming index is less than 100(not significant). Here the foam was more than 1cm height after dilution of plant material. If the height of the foam in every tube is more than 1cm, the foaming index is more than 1000. In this case, 10ml of first decoction of plant material is measured and transferred to 100m l volumetric flask (V2) and volume is made to 100ml and followed the same procedure. 5.1. 2. PRELIMINARY PHYTOCHEMICAL ANALYSIS Extraction of plant material:- Petroleum ether extraction:- About 400gm of dry coarse leaf powder of the Anogeissus latifolia wall (Roxb.ex.DC) was extracted with petroleum ether 2500ml (40-600c) for 18 hrs by continuous hot percolation method. It was allowed to cool to 40oC and then filtered using whatman No.1 filter paper. The filtrate was then concentrated in a rotary evaporator and the extract stored at 4 °C until required. The extract yield (% w/w) from the plant material was recorded. Methanolic extraction:- About 400g of air dried coarse powdered material was taken in 1000ml soxhlet apparatus and soaked with petroleum ether for 2 days. At the end of second day the powder was taken out and it was dried. After drying it was again packed and extracted by using methanol (Changshu yangyuan chemicals, China) as solvent, till colour disappeared. The temperature was maintained at 55 °C-65 °C. After that extract was concentrated by distillation and solvent was recovered. The final solution was evaporated to dryness. The colour, consistency and yield (% w/w) of methanolic extract were noted. S.No. Name of extract Colour Consistency Yield% W/W 1 2 Methanolic extract Petroleum ether extract Blackish brown Blackish green Non Sticky mass sticky oily mass 16.75 1.60Table: 1. Nature and colour of extract of Anogeissu latifolia wall (Roxb.ex.DC). 5.1. 3 CHEMICAL TESTS: A) Test for carbohydrates 1. Molisch Test: It consists of treating the compounds of a-naphthol and concentrated sulphuric acid along the sides of the test tube. Purple colour or reddish violet colour was produced at the junction between two liquids. (Kokate, C.K et al, 2000) 2. Fehlings Test: Equal quantity of Fehlings solution A and B is added. Heat gently, brick red precipitate is obtained. 3. Benedicts test: To the 5ml of Benedicts reagent, add 8 drops of solution under examination. Mix well, boiling the mixture vigorously for two minutes and then cool. Red precipitate is obtained. 4. Barfoeds test: To the 5ml of the Barfoeds solution add 0.5ml of solution under examination, heat to boiling, formation of red precipitate of copper oxide is obtained. B) Test for Alkaloids 1. Dragendroffs Test: To the extract, add 1ml of Dragendroffs reagent Orange red precipitate is produced. 2. Wagners test: To the extract add Wagner reagent. Reddish brown precipitate is produced. 3. Mayers Test: To the extract add 1ml or 2ml of Mayers reagent. Dull white precipitate is produced. 4. Hagers Test: To the extract add 3ml of Hagers reagent yellow Precipitate is produced. C) Test for Steroids and Sterols 1. Liebermann Burchard test: Dissolve the test sample in 2ml of chloroform in a dry test tube. Now add 10 drops of acetic anhydride and 2 drops of concentrated sulphuric acid. The solution becomes red, then blue and finally bluish green in colour. 2. Salkowski test: Dissolve the sample of test solution in chloroform and add equal volume of conc. sulphuric acid. Bluish red cherry red and purple color is noted in chloroform layer, whereas acid assumes marked green fluorescence. D) Test for Glycosides 1. Legals test: Sample is dissolved in pyridine; sodium nitropruside solution is added to it and made alkaline. Pink red colour is produced. 2. Baljet test: To the drug sample, sodium picrate solution is added. Yellow to orange colour is produced. 3. Borntrager test: Add a few ml of dilute sulphuric acid to the test solution. Boil, filter and extract the filtrate with ether or chloroform. Then organic layer is separated to which ammonia is added, pink, red or violet colour is produced in organic layer. 4. Killer Killani test: Sample is dissolved in acetic acid containing trace of ferric chloride and transferred to the surface of concentrated sulphuric acid. At the junction of liquid reddish brown color is produced which gradually becomes blue. E) Test for Saponins Foam test: About 1ml of alcoholic sample is diluted separately with distilled water to 20ml, and shaken in graduated cylinder for 15 minutes.1 cm layer of foam indicates the presence of saponins. F) Test for Flavonoids Shinoda test: To the sample, magnesium turnings and then concentrated hydrochloric acid is added. Red colour is produced. G) Test for Tri-terpenoids In the test tube, 2 or 3 granules of tin was added, and dissolved in a 2ml of thionyl chloride solution and test solution is added. Pink colour is produced which indicates the presence of triterpenoids. H) Tests for Tannins and Phenolic Compounds: To 2-3 ml of extract, add few drops of following reagents: a). 5% FeCl3 solution: deep blue-black color. b). Lead acetate solution: white precipitate. c). Gelatin solution: white precipitate d). Bromine water: decolouration of bromine water. e). Acetic acid solution: red color solution f). Dilute iodine solution: transient red color. g). Dilute HNO3: reddish to yellow color. I) Test for Fixed Oils and Fatty acids a). Spot test: Small quantity of the extract is placed between two filter papers. Oil stain produced with any extract shows the presence of fixed oils and fats in the extracts. b). Saponification test: Few drops of 0.5N alcoholic potassium hydroxide are added to the extract with few drops of phenolphthalein solution. Later the mixture is heated on water bath for 1-2 hours soap formation indicates the presence of fixed oils and fats in the extracts. J) Test for Gums and Mucilage: a). Ruthenium red test: Small quantities of extract are diluted with water and added with ruthenium red solution. A pink colour production shows the presence of gums and mucilage. K) Test for Proteins and Amino acids Biuret test: Add 1 ml of 40% sodium hydroxide and 2 drops of 1% copper sulphate to the extract, a violet colour indicates the presence of proteins. Ninhydrin test: Add 2 drops of freshly prepared 0.2% Ninhydrin reagent to the extract and heat. A blue colour develops indicating the presence of proteins, peptides or amino acids. Xanthoprotein test: To the extract, add 20% of sodium hydroxide or ammonia. Orange colour indicates presence of aromatic amino acid. 5.1. 4.TOXICOLOGICAL EVALUATION Determination LD50 value of Anogeissus latifolia (Roxb.ex.DC).wall.Gullperr Acute Oral Toxicity Study The procedure was followed by using OECD guidelines 423 (Acute toxic class method) Animals: Adult albino rats (Wister strain) of either sex with weighing 150 180gm were used. The animals were maintained on the suitable nutritional and environmental condition throughout the experiment. The animals were housed in polypropylene cages with paddy house bedding under standard laboratory condition for an acclimatization periods of 7 days prior to performing the experiment. The animals had access to laboratory chow and water. The experimental protocols were approved by institutional Animal Ethical Committee a written permission from in house ethical committee has been taken to carry out (Reference no. JKKMMRF/2010/009) and complete this study. Procedure: Twelve animals (Wister Albino rats, 150-200gm) were selected for studies. The acute toxic class method is a step wise procedure with 3 animals of single sex per step. Depending on the mortality and / or moribund status of the animals, on average 2-4 steps may be necessary to allow judgment on the acute toxicity of the test animals while allowing for acceptable data based scientific conclusion. The method uses defined doses (5, 50, 300, 2000 mg / kg body weight) and the results allow a substance to be ranked and classified according to the Globally Harmonized system (GHS) for the classification of chemical which cause acute toxicity. Most of the crude extracts possess LD50 value more than 2000 mg. /kg of the body weight of animal used. Dose volume was administered 0.1 ml / 100 gm body weight to the animal by orally after giving the dose the toxic signs were observed within 3-4 hours. Body weight of animals before and after administration, onset of toxicity and signs of toxicity like changes in skin and fur, eyes, and mucous membrane and also respiratory, circulatory, autonomic and central nervous systems and somatomotor activity and behavior pattern, signs of tremors, convulsion, salivation, diarrhoea, lethargy, sleep and coma was also to be noted, if any , was observed. Observation No toxicity or death was observed for these given dose levels, in selected and treated animals. So the LD 50 of the Anogeissus latifolia wall (Roxb.ex.DC), as per OECD guidelines-423 is greater than 2000mg/kg (LD50 > 2000mg/kg). Hence, the biological dose was fixed at 200, 400 and 600mg/kg of body weight for the extract. PHARMACOLOGICAL EVALUATION 5.2.1 Evaluation of Anti-ulcer Activity:- Animals used: Adult albino rats (Wister strain) of either sex with weighing 150 180gm were used. The animals were maintained on the suitable nutritional and environmental condition throughout the experiment. The animals were housed in polypropylene cages with paddy house bedding under standard laboratory condition for an acclimatization periods of 7 days prior to performing the experiment. The animals had access to laboratory chow and water. The experimental protocols were approved by institutional Animal Ethical Committee a written permission from in house ethical committee has been taken to carry out (Reference no. JKKMMRF/2010/009) and complete this study. 5.2.2 Experimental procedure Ethanol induced ulcer:- Male albino-Wistar rats were divided in to five groups of six animals per group and animals were fasted for 24 hrs prior to the experiment in perforated steel cages to avoid coprophagy. Six groups were made as below Group I animals served as normal controls. Group II received 1% CMC (1.0ml/kg p.o) as vehicle control. Group III received 200mg/kg, p.o methanolic extract of Anogeissus latifolia. Group IV received 400mg/kg, p.o methanolic extract of Anogeissus latifolia. Group V received 100mg/kg, Sucralfate as standard One hour after the drug treatment the animals were treated with absolute ethanol [5ml/kg] to induce ulcers. The animals were sacrificed after 1hrs and stomach was opened and percentage inhibition of ulcer was determined. (Mozafar khazaei et al., 2006, Paul V. et al 2002, Paul V. et al., 2000) Aspirin induced ulcer:- Male albino-Wistar rats were divided in to five groups of six animals per group and animals were fasted for 24 hrs prior to the experiment in perforated steel cages to avoid coprophagy. Six groups were made as below Group I animals served as normal controls. Group II received 1% CMC (1.0ml/kg p.o) as vehicle control. Group III received 200mg/kg, p.o methanolic extract of Anogeissus latifolia. Group IV received 400mg/kg, p.o methanolic extract of Anogeissus latifolia. Group V received 100mg/kg, Sucralfate as standard One hour after the drug treatment the animals were treated with aspirin [200 mg/kg] to induce ulcers. The animals were sacrificed after 1hrs and stomach was opened and percentage inhibition of ulcer was determined. (Mozafar khazaei et al., 2006, Paul V. et al 2002, Paul V. et al., 2000) 5.2.3 BIOCHEMICAL PARAMETERS:- The stomach was carefully excised keeping oesophagus closed and opened along greater curvature and luminal contents were removed. The gastric contents were collected in a test tube and centrifuged. The gastric contents were analyzed for gastric juice volume, pH, free and total acidity. 5.2.4 Measurement of gastric juice volume and pH:- Gastric juice was collected from ethanol induced ulcer rats. The gastric juice thus collected was centrifuged at 3000 rpm for 10 min. The volume of supernatant was measured and expressed as ml/100g body weight. The pH of the supernatant was measured using digital pH meter. (Canmon DC. et al., 1969, Kannappan et al., 2008, Patil K.S. et al., 2008, Paul V. et al., 2000) 5.2.5 Determination of free and total acidity:- An aliquot of 1.0 ml of gastric juice was pipette out in to a 50 ml conical flask and 2/3 drops of Topfers reagent was added to it and titrated with 0.01N NaOH until all traces of the red colour disappeared and the colour of the solution turned yellowish orange. The volume of 0.01N NaOH was noted which corresponds to free acidity. Then 2/3 drops of phenolphthalein was added and titration was continued until a permanent pink colour was developed. The volume of total alkali consumed was noted which corresponds to total acidity. The free acidity and total acidity was determined using the formula and values are expressed as mEq/l 100g. (Kannappanetal. 2008, Rajkapoor et al., 2002). Acidity = Volume of NaOH X Normality of NaOH X 100 (mEq/L per 100g) 0.01 5.2.6 Ulcer index (UI):- The mucosa was flushed with saline and stomach was pinned on frog board. The lesion in glandular portion was examined under a 10x magnifying glass and length was measured using a divider and scale and gastric ulcer was scored. Ulcer index of each animal was calculated by adding the values and their mean values were determined. (Malairajan et al., 2007) 0 Normal coloured stomach 0.5 Red colouration 1 Spot ulceration 1.5 Haemorrhagic streak 2 ulcers 3 Perforations 5.2.7 Percentage inhibition: Percentage inhibition was calculated using the following formula. (Malairajan et al., 2007) UI ulcer control UI ulcer treated % inhibition = X 100 UI ulcer control 5.2. 8. Statistical Analysis: All the values are expressed as mean  ± S.E.M for groups of six animals each. Analyzed by one way ANOVA and compared by using Tukey- Kramer multiple comparison tests. The values are statistically significant at three levels, ***p 0.05. 5.3. EVALUATION OF DIURETIC ACTIVITY Animals used: Adult albino rats (Wister strain) of either sex with weighing 150 180gm were used. The animals were maintained on the suitable nutritional and environmental condition throughout the experiment. The animals had access to laboratory chow and water. The experimental protocols were approved by institutional Animal Ethical Committee a written permission from in house ethical committee has been taken to carry out (Reference no. JKKMMRF/2010/009) and complete this study. Experimental procedure The method of (Lipchitz et.al., 1943) was employed for the evaluation of diuretic activity. The Male Albino-Wistar rats were divided into four groups of six rats in each as mentioned below. Group I received Normal saline (25mg/kg, p.o) as control. Group II received (400mg/kg, p.o) methanolic extract of Anogeissus latifolia. Group III- received (600mg/kg, p.o) methanolic extract of Anogeissus latifolia. Group IV received Furosemide (20mg/kg, p.o) as standard. The animals were fasted and deprived of food and water for 18hour prior to the experiment. On the day of experiment, the group I animals serving as control, received normal saline (25ml/kg,p.o), the group II animals received methanolic extract of Anogeissus latifolia wall (Roxb.ex.DC) leaves (400mg/kg,p.o) and group III animals also received methanolic extract (600mg/kg,p.o), the group IV animals received Furosemide (20mg/kg,p.o), respectively, in normal saline. Immediately after the administration the animals were kept in metabolic cages (three per cage) specially designed to separate urine and fecal matter and kept at room temperature of 25  ± 0.5 ° C throughout the experiment. The total volume of urine was collected at the end of 5hrs after dosing. During this period no water and food was made available to the animals. The parameters taken for individual rat were body weight before and after test period, total concentration of Na+ , K+ and Cl ­- in the urine. The Na+ and K+ were measured by flame photometry and Cl ­- concentration was estimated by titration with silver nitrate (N/50) using three drop of 5% potassium chromate solution as indicator .the results are reported as mean  ±SD, the test of significance (P 5.3.1. Statistical analysis: All the values are expressed as mean  ± S.E.M for groups of six animals each. Analyzed by one way ANOVA and compared by using Tukey- Kramer multiple comparison tests. The values are statistically significant at three levels, ***p 0.05. 5.4 EVALUATION OF ANALGESIC ACTIVITY Animals used: Adult albino rats (Wister strain) of either sex with weighing 150 180gm were used. The animals were maintained on the suitable nutritional and environmental condition throughout the experiment. The animals were housed in polypropylene cages with paddy house bedding under standard laboratory condition for an acclimatization periods of 7 days prior to performing the experiment. The animals had access to laboratory chow and water. The experimental protocols were approved by institutional Animal Ethical Committee a written permission from in house ethical committee has been taken to carry out (Reference no. JKKMMRF/2010/009) and complete this study. Procedures: Eddys hot plate method: The Male Albino-Wistar rats were divided into four groups of six rats in each as mentioned below. Group I received 1% CMC (3ml/kg, p.o) as control. Group II received (400mg/kg, p.o) methanolic extract of Anogeissus latifolia. Group III- received (600mg/kg, p.o) methanolic extract of Anogeissus latifolia. Group IV received pentazocine (5mg/kg, p.o) as standard Analgesic activity was performed by using Eddys hot plate (Inco, India) maintained at a temperature of 55 ±1 °c. The basal reaction time of all animals towards thermal heat was recorded. The animals which showed forepaw licking or jumping response within 6-8 seconds were selected for the study. Male Albino rats were divided into 5 groups having 6 animals each and they were divided into 5 groups having 6 animals each and they were fasted overnight during the experiment free access to water. Group first received 1 % CMC (3ml/kg, p.o).Group second, third and fourth received methanolic extract of Anogeissus latifolia (Roxb.ex DC.) wall. Gull perr leaves of dose 400mg/kg and 600mg/kg, orally as a suspension in 1%CMC solution respectively Group five received Pentazocine (5mg/kg, p.o) as reference drug . 60 mins after the administration of test and reference compounds, the animals in all the six groups were individually exposed to the plate maintained at 55 °c and observations were recorded for 3 hours. The time taken in seconds for fore paw licking or jumping was taken as reaction time. A cut off period of 15 seconds is observed to avoid damage to the paws. The percentage protection was calculated using the formula, Percentage protection = (T/C-1) ÃÆ'-100 where, T is the reaction time of treated group and C the reaction time of control group.

Japan and Korea :: essays research papers

INTRODUCTION : a brief overview of the current situation regarding the security issue in the Pacific region Since the end of the Second World War, the shape of the relations between the nations in the Pacific region has stayed more or less the same way until the present. However, there has been one big changed that affected the situation in the Pacific region and it was the outbreak of the Korean war and the creation of a Communist North Korea. This brought a huge inevitable change in relations between countries in the region. The stability that was brought about with the end of the Second World War disappeared and a new type of tension appeared. This especially affected the relations between the Korea and Japan to a great extent. In the past few years, the two countries have been seeking cooperation for the common aim of keeping the security in the Pacific region but things did not always work out fine due to many reasons including the historic background of two countries. In this paper, the historical background, the chronology of main events, the development of the relations and the cur rent situation regarding the security and cultural issues, between Korea and Japan will be examined and analysed, which will be followed by a conclusion. THE HISTORICAL BACKGROUND The relations between and Korea and Japan has a long history. The first exchange of goods and information between the two goes back to the era of Three Countries and since then the relations between the two developed both in good and bad ways until now. There has always been lack of balance of power between the two nations. Back in thousands of years ago, Korea was the one that had more power and helped Japan develop her culture and since the late Chosun era, Japan has been the more powerful one. Conflicts between Korea and Japan continued and the ill feelings towards each other reached the top when Japan colonized Korea. As a result, the history of the Korea-Japan relations is full of conflicts and ill feelings towards each other and even during the time of temporary peace for the 2002 World Cup, small diplomatic conflicts continue. BASIC STATISTICS Diplomatic relations (a) December 18, 1965: Normalization of diplomatic ties between Japan and the Republic of Korea (b) Number of Japanese in the Republic of Korea: 15,217 persons (as of October 1 1999; 14,648 long-term residents, 569 permanent residents)

Plant Material Essay -- Plants, Seeds

Plant material The seeds of A. precatorius were collected from the medicinal plant garden of Department of Pharmaceutical Sciences, Dr. H. S. Gour University, Sagar, M.P., India. Seeds were sterilized and germinated by following the protocol described in our previous publication .[15] Initiation of A. precatorius cell cultures Different explants from aseptically germinated seeds viz. leaves, epicotyle and petiole were tested for culture initiation by variation in plant growth regulators (PGR) and Agrobacterium mediated transformation. Non-transformed callus cultures were initiated by placing explants on solidified MS medium supplemented separately with the hormones: 1 mg/l naphthalene acetic acid (NAA); 1 mg/l Kinetin (Kn); 0.5 – 2.0 mg/l 2, 4- dichlorophenoxy acetic acid (2, 4-D) and there combinations (Data not shown). For transformation experiments, leaves were excised from 30 d old in vitro germinated plantlets of A. precatorius. A. tumefaciens strains (MTCC 431, MTCC 609, MTCC 2250 and MTCC 2251) were used to establish transformed callus cultures. These strains were procured from Microbial Type Culture Collection (MTCC), Institute of Microbial Technology (IMTECH), Chandigarh, India. A minimum of 30 explants were used for each experiment. All explants cultured on sterilized petriplates comprising MS medium solidified with 1.0 % agar and supplemented with 30 g/l sucrose. The pH was adjusted to 5.7 Â ± 0.2. The medium was autoclaved under 15 psig pressure at 121Â ºC for 20 min. The explants were co-cultivated with Agrobacterium strains for infection to induce transformed callus. For this purpose, Agrobacterial colonies were cultured for 48 h on solid nutrient agar medium at 28 Â ± 2Â °C. Ten loopful bacteria were then... ... in a maximum synergistic promotion of glycyrrhizin accumulation i.e. 4.9-fold higher compared to transformed control culture. The present study indicates the potential of these biotechnology-based methodologies for large-scale production of glycyrrhizin. Furthermore, in order to develop a process for commercial production of glycyrrhizin by plant cell cultures some additional yield enhancement strategies may be worked out like, optimization of medium composition, environmental condition and addition of precursors. Acknowledgments The authors are thankful to Dr. Ashish Baldi, Department of Biochemical Engineering and Biotechnology, Indian Institute of Technology, Hauz Khas, New Delhi, India for his valuable and timely assistance. The author VSK wishes to acknowledge All India Council for Technical Education, New Delhi for providing junior research scholarship.

Walking Across Egypt :: Walking Across Egypt Essays

Walking Across Egypt Mattie Rigsbee is the main character in Clyde Edgerton's southern style novel, Walking Across Egypt. Mattie is a seventy-eight year old widow with two middle-aged children. Living alone in a small house, she makes sure that everything is taken care of. Although begins to display some signs of aging, and her family is trying to convince her to slow down her lifestyle, Mattie's character and mind setting prohibits her from becoming the stereotypical elder. She must make a decision in which direction to turn.       "I'm too old to keep a dog," she says to the dogcatcher as he is leaving with a brown fice that showed up on her doorstep. "Besides, I'm slowing down," she says to her son during lunch. The stereotypes of the elderly are influencing Mattie's life. She is telling herself not to do things because of her age whether or not she is physically able to do them, simply because people associate age with inability and dependence upon others. Her family and friends are expecting and encouraging this dependence.Elaine and Robert, Mattie's two unmarried children, along with other family and friends, are encouraging her to be what they expect a seventy-eight year old woman to be. They talk about how she needs to get rest because she is slowing down and can't keep going as steady as she seems to think. When she decided to try and help a young juvenile, Wesley Benfield, become a better person by taking him to church and offering him to stay the night with her, Robert thought that Mattie was sick.         Ã‚   Pearl Turnage, Mattie's older sister, has given in to the stereotypes that are now plaguing Mattie, and insists that she do the same. In fact, she invites Mattie to accompany her to the funeral home where they will each pick out a casket that they are to be buried in. Pearl pushes the subject, as if to force Mattie into realizing that she doesn't have much time left to live. Pearl also begins talking to Mattie about the past and the fun that they once had, as if to tell Mattie that those days are over and that it is time for her to begin a new chapter in her life. The future that Pearl has planned for herself,however, is totally contrary to the lifestyle that Mattie has chosen to pursue.

Rousseau Amour Propre

Daniel Davis Philosophy D 12/01/11 What is amour-propre? What role does it play, according to Rousseau, in the Discourse on Inequality? Tutor: Robert Cowan In May 1755, Jean Jacques Rousseau’s Discourse on the Origin of Inequality was published. The Discourse challenged contemporary philosophers in regards to the nature of man, and the fundamental principles of inequality. He highlighted that the inequality in current society developed due to the increase amour-propre has had on individuals.Examining amour-propre shows that it is fundamentally much more complex than simply being misconstrued as vanity; it could be described as a range of things such as pride, aggrandizement and prestige within society. It has played a decisive role within the development of society and has been attributed to being the source of the existing inequality within modern society. Although amour-propre is described in the Second Discourse as largely negative, it is responsible for the development of socialization and the individual drive for recognition.Amour-propre is a reflective trait that is triggered when human beings started coming together, as it requires a human to be compared with another being. It is the need for self-love and the intrinsic need to feel a sense of importance within society. Rousseau suggests this trait is the fundamental drive in all human beings. It gives way for the need to be recognised as a rational human being.Amour-propre could also be described as the drive to find distinction within society; this could be manifested as the need to be championed as the best at something, having your views being considered as rational and valued, or establish superiority over one’s peers. The nature of amour-propre is interminable, and the more it is used the greater of an influence it becomes on a person’s character; the more someone is held in esteem, the more passionate they become in maintaining their status. As it becomes more powerful, it bec omes a source of athologies such as shame and vanity; it is described as the ‘’the source of personal corruption and suffering and social evil’’ (Dent, 1992, pg. 34) due to the overwhelming nature of it. Moreover, as people are influenced more by amour-propre, their drive for a fulfilled life relies solely on their status. As everyone has the same drive it creates ‘’a world in which the amour-propre of all but himself is ignored’’ (O’Hagan, 1999, pg. 173). Rousseau highlights amour-propre as being a reflective trait by examining the state of nature.As savage man is an unreflective and solitary being, the awareness of status would not yet be in his realms of understanding. Moreover, at this point, Rousseau highlights that they have no sense of morality, and only possess two main unreflective traits: amour de soi (self-preservation) and pitie (compassion). The former gives the savage man a drive for survival, addressing only the most basic needs e. g. food, water, sex. Rousseau highlights the primary distinctions of amour de soi and amour propre in the Second Part in the Discourse.He believes that amour-propre is a modification of our amour de soi. The two are very different by virtue of their nature; if amour de soi could be described as the wellbeing of self, amour-propre could be described as the wellbeing of social status. This wellbeing of self doesn’t impose on other savage humans for a number of reasons: being naturally solitary beings, having an abundance of supplies to adequately satisfy their basic needs, as well as not having the unreflective concept of what another savage human is. Although there is a basic natural inequality between savage humans (i. . strength, height) the absence of society as well as reasons that led to one imposing on another makes this somewhat inexistent, further highlighting in Rousseau’s argument that society and the existence of amour-propre leads to the essence of inequality and corruption. As amour-propre displaces amour de soi it leads to it ‘’substituting for the intact self-possessed good with which the latter is concerned the delusive good which consists in procuring invidious personal dominance over others’’ (Dent, 1992, pg. 34).As amour-propre is the main drive for distinction and self-importance, competition between humans becomes more violent and deceitful which creates a greater degree of inequality within society. Moreover, as the sentiment is an artificial and reflective trait, it could be described as morally unjustified. The artificial trait is highlighted by Rousseau when he writes ‘’amour-propre is a purely relative and factitious feeling which arises in the state of society’’ (Rousseau, f/n pg. 73); it is due to the need for comparison with other human beings that it arises only in society and the coming together of human beings.It is this correlation that the trait has with society that leads it to having a significant role within the development of society. The development of amour-propre has played a pivotal role within society: Rousseau believes it is solely responsible for the ills, and inspires all evil in modern society. Civil society was founded when ‘’the first man who, having enclosed a piece of ground, bethought himself of saying ‘This is mine’, and found people simple enough to believe him’’ (Rousseau pg. 84).The state of civil society could not have happened overnight, that leap would require great conceptual development in humans, but from the moment that men started staying in communities was the first real sign in the development of amour-propre; humans started comparing themselves with other beings and ‘’from these first distinctions arose on the one side vanity and contempt and on the other shame and envy’’ (Rousseau pg. 90). Although in early stages of society ‘’amour-propre is morally neutral’’ (O Hagan, 1999, pg. 162) Rousseau suggests that it is the true cause of society’s discontent.This is due to the pathologies that develop from the first distinctions of men. These first distinctions also gave way to the prestige of status; status is the main ambition behind the trait of amour-propre; the egocentric need to prove your importance and standing in society. From this point, amour-propre becomes more established within human behaviour and becomes a major influence on the development of society. The pathologies, such as vanity and pride, then have a chance to develop. The overpowering nature of these pathologies begins to overshadow the fundamental needs for survival.As the influence of these pathologies grows, human beings initial drive becomes overwhelmed by their reliance on artificial needs. Although the initial drive for status can create a healthy competition, this drive can quickly becom e vehement and deceitful as we start to expect it from others. Moreover, the progress of these pathologies shows how our nature changes due to increased influence from amour-propre. In modern society, the omnipresence of amour- propre has changed people from being championed for what they can to do to what they can appear to do.This increases the amount of influence deceit has on society as people can be held in greater esteem for having the quality of convincing their peers of their abilities rather than showing them in practice. Amour-propre can have more negative effect on society: as the growth inequality increases, this attribute becomes consuming as we become obsessed about our status, esteem and personal possessions. As more sentiment is bestowed on our artificial needs, such as personal possessions, the unreflective attributes of human beings are overshadowed.Moreover, the need for such possessions becomes more overwhelming, as it gives humans a greater thirst for more mater ialistic things; as we own more things, our amour-propre not only lets us believe that we rely on such possessions, but more are needed in order to sustain our prestige and esteem. Rousseau gives evidence that these possessions don’t give any substantial happiness to their beholder, however in the Second Discourse: ‘’men would be unhappy at the loss of them, though the possession did not make them happy’’ (Rousseau pg. 8). The envious side of amour-propre is also heightened as competition between peers starts a tit-for-tat relationship on who possesses most of these personal possessions. Furthermore, the role amour-propre plays in society creates social standing, and inequality, by comparing your possessions with others: if you have more possessions, you are held in higher esteem. The more people own, however, the more they tend to rely on such things to maintain their social standing and in a way become enslaved by their personal possessions.Rousse au highlights this in the Social Contract by claiming ‘’man is born free and everywhere he is in chains, one thinks himself the master of others, and still remains a greater slave than they’’ (Rousseau pg. 181): Rousseau believes human behaviour is consumed by amour-propre to the extent it enslaves an individual’s very nature. Rousseau also claims that amour-propre acts as a catalyst for the growth of inequality within society. We also become more enslaved to our status the higher we are held in esteem, desperate to maintain societies’ high opinion of ourselves.Politicians are a good example of this, as their behaviour is constantly scrutinized they are bounded by constantly playing the role that society expects (that of an upstanding and honest role model; their freedom to behave in any manner they want is extinguished by constantly trying to uphold their status. Although it is described as largely negative within the Second Discourse, it is essential for the foundations of society. If humans didn’t have the drive for competition and standing, the socialization between humans would not happen as we require interaction to hold comparison between ourselves and our peers.Within modern society, the innate drive to better one’s self could stem for the overwhelming nature of the trait. Without this drive, the determination within the human nature may only extend to necessities of survival and not the technological and scientific advances that society has discovered. Although Rousseau argues that many ills that exist in modern society are born through society itself, the advancements in dealing with such problems surely have been spurred on with the drive for recognition and status that is bestowed on people responsible for these advancements.Amour propre also develops the desire to be respected and acknowledged, and gives us the sense that we matter. As we start to expect eminence from other humans, our nature changes due to ‘’societies which amour-propre runs rampant, people are alienated from their authentic or natural selves’’ (Riley, 2001 pg. 117). Our nature is augmented so much so, we would become vexed if we are individually disregarded in society, as it vitiates our status as a rational human being.From this viewpoint, amour-propre could be regarded as a fitting trait to tackle the problem of inequality; examples of this in society could be the struggle for inequality in America during the 1960s when the black community fought to improve their status within society and decreased the level of inequality within the country. This concept is somewhat counter intuitive, however, as it suggests amour-propre spurs on inequality but also reduces it. Amour-propre is the intrinsic need for distinction within society.The egocentric trait is fundamental in the development of human beings as it gives us a drive not only for this distinction but also gives rise to ine quality due to its competitive nature. As each human being is only concerned with their own status, conflict and inequality are increased as people develop a competitive nature due to the need for prestige. This has led to amour-propre playing a pivotal role within society. Due to the overwhelming nature of the trait, social class and rank have developed which has led to an unequal society that is driven solely by the need to surpass ur peers. Moreover, the fundamental needs for survival are overshadowed by the reliance human beings have for artificial needs such as personal possessions. Bibliography The Social Contract and Discourses, Jean Jacques Rousseau, 1913, Everyman Publishing, Guernsey C. I The Blackwell Philosopher Dictionaries, A Rousseau Dictionary, NJH Dent 1992 Blackwell Publishing, Oxford The Cambridge Companion to Rousseau, Patrick Riley, 2001, Cambridge University Press, Cambridge Rousseau, Timothy O Hagan, 1999, Routledge Publishing London

Comparing the Ideologies of Karl Marx, Emile Durkheim, and Max Weber

Comparing the Ideologies of Karl Marx, Emile Durkheim, and Max Weber Karl Marx, Emile Durkheim, and Max Weber were three historical sociologists. Their views have become world renown and have shaped many ways of interpreting the social structure of many modern societies. This essay will take a glimpse into the three sociologists’ ideals and expose the similarities and differences they may have. Karl Marx’s view of society was based around the economy. All other social structures according to Marx, such as religion, family values, and politics stem from the base, the economy.Religion played no part at all in Marx’s sociological views. He is known as an atheist. He believed that religion was nothing more than a burden on society. â€Å"The economy that forms from the means of production results in the division of labor and forms property† (Simon 1). Division of labor can be described as the way in which tasks are divided in a society. Certain people are assi gned certain tasks which help to make sure that the social structure progresses smoothly. As society becomes more advanced, the division of labor becomes more advanced, because more tasks become necessary for society to stably exist.Therefore, in Marx’s opinion, the economy grows and advances society which fuels the division of labor that is necessary for harmonious living. Marx believed that social struggle was the main cause of social evolution. In a society there is always a group that is in some way oppressed. If we look back just a few hundred years we see this in slavery, and before that serfdom. So how does oppression promote social change? â€Å"It is the ruling economic class that determines the dominant ideology in a society†¦ And it is class interest that the proletariat must oppose with revolution. †(Simon 2).The upper class in society rules over all the lower classes. When the oppression becomes an unbearable horror for the lower class, they must revo lt, according to Marx. We saw this with both given examples. Serfs often fled from their lords, and slaves sought refuge in non-slave states and sometimes even killed their owners. In the case of slavery, there was a complete societal split between the north and the south in America. The main dispute between the two sides was the subject of slavery. But if not for the slaves revolting and feeing, maybe no action would have been taken.This is Marx’s view of social evolution at its finest. The lower class fought for social freedom, and American society was forever changed. So basically, Marx’s cycle of social change is simply Oppression, revolution, uprising, and then the cycle repeats itself as another lower class becomes oppressed. Durkheim believed that social order is obtained through social integration, which is the extent to which the members of a society are held together. â€Å"Durkheim advances his theory of social transition where he argues that social order i s maintained through social integration and regulations in a social equilibrium.All nations develop normative behavior patterns and belief systems in the evolutionary change process. During the transitional period the diffusion of new norms and values disrupts the equilibrium of traditional societies. †(Zhao 2). Durkheim believed that society is held together by social integration, but when society is evolving, chaos takes over until new social norms are set. After these social norms are integrated into the new society, social equilibrium is once again achieved; that is until the next social evolution. This in between stage of chaotic change is fueled by what Durkheim called anomie. Anomie is described as a breakdown of social norms regulating individual behavior and social interaction. †(Zhao 4). Durkheim claimed that is human nature to act in a chaotic manner and to seek evolution. The only way he believed that order was possible was through social integration. Religio n was a factor in the sociological views of Durkheim. â€Å"Religion, in this manner, contributes to the constitution and protection of social order by supplying a moral order. That is to say that ‘since society will always require periodic reaffirmation, religion is an indispensable, permanent social fixture. †(Mazman 10). Durkheim does not hint whether he himself is religious or not, he simply states that religion is necessary to have social integration. He claims that a moral order is necessary in society. It is a set list of rights and wrongs for people to live by. This order is never changed or even questioned by the members of society in times of peace. This moral order cannot simply be insisted by a ruler of some sort, it is much more complex than that. The moral order must come from an unquestionable source. This is why religion is necessary.With religion ruling people, they are threatened not with a punishment in this life, but with eternal damnation. People fe ar what they do not understand; therefore religion is the only thing that can provide absolute social order. A higher being that no person can see or hear cannot be questioned. The fear of eternal punishment will force a large majority of members of society to submit to the moral and social order. Durkheim insists that religion is one of the greatest ways to prevent anomie which leads to the inevitable society revolutionizing chaos.Max Weber greatly opposed Karl Marx’s views on religion and economy. Weber believed that the economy was certainly not even close to the center of society. â€Å"Economies result from communities, which are arranged in such a way that goods, tangible and intangible, symbolic and material, are distributed. Such a distribution is always unequal and necessarily involves power. †(Simon 8). So in Weber’s opinion material possessions are the root of inequality. Nothing is distributed equally and therefore, leads to social injustice and in s ome cases oppression.Weber believed that religion was responsible for change in society. â€Å"For Weber, religion, because it calls forth a type of personality through beliefs in ethical values, affects social life and interactions. These ethical values and religious ideas, in turn, are affected by social, economic and political conditions in a given society. †(Mazman 13). Weber’s view on religion is similar to that of Durkheim. Weber believed that religion gave society a set moral order. Weber also claimed that as society advanced the religious views advanced to somewhat modernize the social order. Weber’s work is therefore an invitation to see the history of political institutions, the history of religions or the history of morals as guided by a diffuse program aiming at defining institutions, rules, etc. which will most efficiently respect the dignity and vital interests of all. †(Boudon 6) Weber also dug even deeper. He claimed that certain religions prospered more than others. He actually did prove this. Weber showed that Protestants had the best religion, not in the sense of religious views, but socially and economically. Protestantism provided modern individuals with coherent, meaningful, ethical conduct in terms of seeking salvation and God’s blessing in their worldly activities. †(Mazman 13). The Protestants believed in vocation. They believed that whatever occupation they had in life was not simply by chance, but they were called to it. They were what most would call ‘workaholics’ who dedicated every free second of their time to work. This made the Protestants statistically the most financially well-off group in most societies. This goes back to Weber’s view of the social structure.The Protestants were the wealthiest so they would be the leaders of society. So as I have shown, these three sociologists, Karl Marx, Emile Durkheim, and Max Weber, had world renowned views of society. They all h ad points that were unquestionable yet others that were flaky at best. We often saw views of each man overlapping. One cannot help but to ponder what if another sociologist came along and took the best parts of their works and put the pieces together. Would the perfect sociological view be formed? Only time can tell. ?

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Lying and use of fictions in day-to-day adverts has become more persistent in the contemporary society. False advertisement, therefore, refers to the use of misleading and typically unproven information regarded as false, to advertise a product or a service to customers. It also involves the exposing of untrue stories about someone, a product or a service. Such advert does not disclose the sources of information but is basically meant to persuade customers on the benefits of particular products or services. A false advertisement not only provides inaccurate information about something, however, it also omits information which it should contain (Goldman 487). This research paper, therefore, seeks to examine lies and false adverts in their immediate context and their possible effects. Whether on a national television or the local newspaper, the information conveyed by any advertisement must uphold the truth. In recent times, lies and false advertisements have been used extensively by a business enterprise through their sales agents and politicians. Business companies have always engaged in competition for customers. As result, they have conducted frequent business promotions tailored towards increasing their market share. Persuading customers is also about changing their attitudes and capturing their attention towards the products being promoted. It involves conveying of information concerning the health benefits of using a certain product as opposed to their substitutes. Consequently, to increase their sales, sellers have over a long time used exaggerations based on their products and services. They have misled customers using their untrue information on their advertisements on health benefits. In businesses, there are numerous instances under which false adverts has ever occurred. An advert is considered deceptive if it deliberately misleads its intended customers. Among the several deceptions include snapshot retouching, the omission of information, hidden fees and charges, misleading health claims, as well as oversized packaging of products among others (Bevier 25). To begin with, photographic retouching is a false advertisement used in the cosmetic industry besides the weight loss businesses. They depict false unattainable results to consumers and give a false impression of the cosmetic product's factual capabilities. This is intended to help such businesses attain a higher competitive advantage over their competitors since their false impression has fully captured their customers' perceptions regarding the effectiveness of such products compared to those of their competitors without the photo retouch. The second instance is the omission of information. Failure to include any relevant information about a product is a misleading attempt to the customers. A more relevant example is that of a television advert on prescribed drugs which may precisely fulfill the requirements of the regulations by showing a side-effect at the end of the advert. Hidden fees and charges is another strategy used by most companies to trick customer who might end up paying an excess fee on the advertised products as opposed to the actual price of the item or service unknowingly. It is commonly used in taxation levies, insurance, and shipping fee. A good example is the online selling of a product, where the delivery cost is hidden to make the product cheaper to customers. On health claim advertisements, certain words such as cholesterol-free, low sugar and fat levels, vitamins available, chemical-free product etc. in certain manufactured products may not be true but are only meant to convince the customers on the health benefits of a product, although, in reality, such allegations are not based on facts since they have no source of evidence. They are only meant to attract customers. On the other hand, politics has also formed the grounds of lies and dishonesty in many occasions since politicians have been lying to their followers during their election campaigns along the streets that they are the best. Based on their policies, they have always promised their followers many that they end up not fulfilling, rendering their promises untrue. This has built mistrust between the politician and their followers. Campaign advertisements holding untrue information have always been broadcasted on televisions and printed in local newspapers so that citizens can read and change their attitudes towards such politicians and vote them in.However, the use of false advertising to gain customers is misleading since its information lacks substantive evidence. As a result, it is subjected to some effects which are discussed here below. The effects associated with lies and false advertisements include financial loss, broken trust and customer loyalties, distorted competition among others. False advertising is costly to a company and ends up with a huge amount of money are caught (Garramone 148). For example, the uber advert, â€Å"We have made many improvements to the driver experience over the past one year and will continue to focus on ensuring that Uber is the best option for anyone looking to earn money on their own schedule† attracted them a charge amounting to $20 million dollars by the FTC since their advert was found to be based on false allegations. However, the company is also likely to suffer more serious financial losses if the advert is pulled down. By so doing, the so affected company will lose the money spent in developing the advert. The company can also be sued on the basis of a false advert and be charged more fines in court must also pay the customers who filed the caseFalse advertising has a vast effect on braking trust with clients (Garramone 152). A company engaged in such illegal act gives an impression of lack of its trustworthiness to business in the sight of customers. This will affect the relationship of the company with its existing and new customers, who will feel betrayed and are likely to look for new suppliers of the same goods and services somewhere else. Customers may lose loyalty to the business consequently, building a negative reputation of such business on the public domain. This is likely to affect the future operation of a business. Finally, deceptive advertising reduces the competitive advantage of the business. Ideally, a healthy competition between two or many companies should aim at benefiting the customers by providing them with quality products and services at a cheaper cost. However, a company engaged in false advertising may spend a larger amount of money to make their products attractive. This may hamper their creativity and innovation since they will refrain from conducting research to determine the new factual ways of bettering the quality of their services.In conclusion, false advertisement is misleading. It involves the use untrue information, without supportive evidence about the quality of goods and product. In a business perspective, the intention of a false advert is to attract more customers and increase the number of sales. It gives a false impression to the customers about a product quality. However, it affects businesses in various ways, which include excessive loss of finance, loss of customer loyalty, and disrupting healthy competition thus lowers the competitive advantage of a business. Advertisement In todays world,we are surrounded by various types of advertising. Despite the fact that advertising has become a vital part of business world today,I would argue that it has influenced people to such an extent that people start spending money even without thinking and advertising should be regulated to avoid its negative impacts. Adverts forced consumers to buy things that they event don’t need in many different ways. T.V commercials ,billboards alongside roads and in train stations,leaflets and magazines ,product placement in popular websites,all these forms of advertisement present products in such a glamourised way that we ,as consumers,are forced to buy them. For instance,many textile,garment and other industries pay huge amounts to media stars and top models to endorse their products and people,in particular youngsters,buy these products because their favourite star is in that particular product’s advert.Moreover,sometimes people are not even aware that they are g etting convinced and influenced by adverts. For instance,matches and big sports events are sponsored by companies nowadays and inturn they advertise their products and people get influenced by logos and signboards while watching a match. Similarly products are placed in websites so that people can see adds while watching dramas or movies. To put into a nutshell,we cant avoid commercials even we want to do that. However,we can minimise potential hazards of advertising by some simple measures.Firstly, there should be a regulating body to keep check on advertising industry. Secondly government should banned advertisement of those things that can be dangerous for health such as fast food,fizzy drinks,ciggaretes and alcohol. Similarly sports events can be sponsored but it is important to make sure that products of sponsored companies are not something that can have negative infuence on people such as tobacco products. In the end ,I believe that advertisements have very strong inflence on people and it is the responsibility of authorities to make positive use of this influence.Thats why advertising should be regulated and negative effects can be avoided by banning dangerous products and adverts that are aimed at children. Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think are consumers influenced by advertisements? What measures can be taken to protect them? Whether it is on TV, radio or hoardings at the side of the road, advertisements have become a part of our lives. Advertising is a powerful and persuasive medium. Consumers are influenced by advertisements in both positive and negative ways.This essay shall delve into the ways adverts affect the common man and suggest ways to protect people from the negative effects of adverts. On the positive side ads tell us about the new products that are launched in the market. They also tell us about the working of these products. After seeing the ads, consumer s can go to the market and select things of their choice. What is more, the advertising industry provides jobs to many. Ads also touch social issues. On the other hand, advertisements can cause people to be dissatisfied with what they already gave and make them want more.Being exposed again and again to products which one cannot afford leads to dissatisfaction. Furthermore, not all parents are in the position to afford the goods which the children see advertised and want to possess. This often leads to feelings of inadequacy among them. In addition to this advertisements lead to materialism and people lay too much emphasis on material goods. People are prepared to work long hours or even turn to crime to get these goods. The solution is not simple as advertising has become a very pervasive medium.To begin with, advertisements which make false claims should be banned. Then there should be consumer awareness programmes. Consumers should be warned against too much consumerism. Finally, advertisements for liquor and those ads which show stunts should also be banned. To conclude, today we are influenced a lot by adverts, both in positive and negative ways, without adverts we would lose a valuable source of revenue which is used for the benefit of majority. Our lives would be dull without these ads and there is not much that can be done against the consumerism they promote.