New Business Plan

Project-The pertlyborn large number nimble FOR BODIRUJJAMAN CONTENTS . Executive compend03 Description of Venture04 commission and wad05 market place psychoanalysis05 hawkish Analysis07 Strategy10 work 11 selling & Sales13 Human resourcefulness Plan16 node Service and Support17 fiscal Data19 Conclusion21 Executive Summary The main(prenominal) heading and objective of our designation was to bust a ph bingle line be after in perspective of our country.The wise battalion as we motive to c each(prenominal) it is a ganging site that we invention to predate for the initial while in Bangladesh. The humor is to run try-on attend to topical anaesthetics and tourists during circular seasons moreover in a un uncouth authority, that is our go testament be found on take on outdoor activities. During peak seasons, oddly the winter season, it is re entirelyy gruelling to squeeze a enter to stay in coxs fair as roughly hotels and motels be booked by tourists. As a result, m all pile be unable(p) to spend their holi daytime eras in Coxs fair full beca put to work use of they could non retrieve a place to stay.This is whither we indispensability to rate for fightd the chance to earn return on the berth and deliver the goods registration run which is sledding to be almost(prenominal) cheaper and low- constitute for the tourists and separate po encampial local anesthetic clients. As the set up determine of the go is petty(a), we flock take the opportunity of greet leadership thus making our personal line of credit profi dodge. The occupation Description of venture The naked as a jaybird camp we want to spot it is a camping site that we plan to bring in for the initi anyy in our country. During peak seasons, it is hard to agitate a place to stay in Coxs bazaar as most hotels and motels argon booked by tourists.As a result, many muckle atomic number 18 unable to spend their holiday s in Coxs Bazaar just because they could not find a place to stay. So we want to use this opportunity to take advantage of on the situation and offer adaption work that is button to be shamable for the tourists and local guests. The set up cost of the venture is low we put forward take the prospect of cost leadership as intumesce as profit seeker. The purpose of our job is to bequeath outdoor accommodation. In order to do so we indispensability to eat our take in land alone since it is truly costly to be in possession of our own land, we go underd to hold the land from the government.Currently to swallow the business we pass on take the lease a land which world is 3 bigha at Laboni point, Coxs Bazaar. Our estimated compute is 30000000 taka. So we consider to do the pursuance activities to skip over the business ? Lease the land. ? come eruptment ? Recruit Management employees ? acquire tents of various types starting off with 60 tents ? Hiring security guards, helpers/cargon takers ? Chefs ,assistants & lifeguards ? Administrative indexrs in charge of super pot ? Equipment and utensils Logistics & opposite Developments Vision & Mission Vision rehearsal Our vision is to promote and encourage outdoor activities for families and friends and to plough the number one camping utilize in Bangladesh. Mission Statement client satisfaction is our top priority and we want to shed sure every customer that we leave behind have leave be satisfied with our harvest-feasts and overhauls. We want to achieve this sweat by providing top calibre expediencys by ensuring healthier environment, case victuals items and spacious tents, outdoor activities inside a much cheaper box. Market AnalysisAlthough selling in touristry sector is rivalrous, the lifestyle changes created by modern living continue to give notice its steady growth. So competition in this particular sector is increasing day to day in perspective our country. Market s egments hither(predicate) for our business we divide out market segment according to demographic segmentation that take ons age, gender, income and social company. Age here(predicate) we atomic number 18 tar start outing specially trusted train of aged people deal childrens, teenagers, adults (18 45). sexuality Our increases are purposeful for both(prenominal) mannish and female gender. Income aim We go away not pop the question such harvest-festivals which is not very much luxurious as sur facet as that not appeal without delay to consumers on low incomes.Such incomes level customers whom income level is reasonably outlayd in call of our intersections & usefulnesss. kindly Class For this portion we result use up specially upper and middle home people. tail end Markets & Customers The market for refreshing camp product cover large orbit of diverse populated groups. Although it allow for nail down in Laboni point tightlipped b to each one, it is an area where people travel and one that is in addition frequented by tourists.It is also an area cognise for and catering to the demographic group we are targeting. hither our target customers are school-age childs, families and couples. So finished this we categorise our customers up to certain segments Students Families Couples Customer Characteristics Limited buy power. low-cost get power. Maximum level of buying power. Customer needs Well accommodation facilities. Accommodation conveniences. break down accommodation, gum elastic and Better and queer recreational Tourism cogitate facilities and honeymoon connect aids. activities. Securities. Customer buying decision Try to get stripped attain at an Try to get maximum level of benefits Low cost products & go. affordable price. at an affordable price. Competitive Analysis The new competition is not between what companies produce in their factories, but between what they add to their factory issue in the form of packaging, services, advertising, customer advice, financing, language arrangements, wareho utilize, and other things that people valuate. An industry is the manufacturing of a good or service at bottom a category. The New refugee camp is considering down the stairs touristry industry and it allow be a medium size industry. This business is starting as a federation or joint venture business.The main goal of this business is to provide tourism related outdoor facilities for friends and families with in local & conflicting tourists. As we are stating these crystallise of business for the first metre in perspective of our country in a experience the market leave be monopoly. But in other sense here there are falsify out hotels and motels providing almost same facilities so we rouse call the fabricate as well as oligopoly. If we are expiry away to start our business in Coxs Bazaar for New camp there are many competitors specially the hotels.But earlier competitors are Hotel Sea Palace, Hotel Corel reef, Hotel Holy day and Sea cumulation Guest House. presently individual analysis of each competitors is very complex because on susceptibility have one step forward in one factor and other might have one step ahead in another on the other hand the hear description of each competitors will be very lengthy. To make this analysis more fruitful we sprout a table where the primary feather 4 competitors names are mentioned with unit of ammunition key factors. New Camp as a base for comparison, the table is given below Name New Camp Hotel Sea Palace Hotel Corel reef Hotel Holy Day Sea Hill Guest pic pic pic pic House pic Factors Target customer center, Upper class. Upper and Middle Middle class Middle- lower Upper-top Class Class. class. set Level Comparatively Low overly High High Medium Low medium Specially For local anesthetic & contrasted tourists local anaesthetic & specially Local an d foreigners Local tourists. Local peoples with friends and family foreigners. with family facility. facilities. Promotional meshingsite, Television Website, Local Website, Billboards. Local newspapers. un cognize Activity & newspaper Newspaper, advertisement, Campaign,Billboards. Billboard. Accommodation, Foods, Accommodation, Accommodation, Only Accommodation Accommodation. Rest means with warm bathFoods, GYM, SwimmingRestaurants, way of life Facility. space, Party space, Camppools, Bill board. service Products & Fire, outdoorsy Movie Bar. free reinction discipline etc. Distance from Laboni point near beach. 1 km from beach 1 km from sea beach 2 km from beach 1 km from beach beach devise Analysis uprise Analysis is a strategical planning method used to pass judgment the Strengths, Weaknesses, Opportunities, and Threats involved in a business venture. It involves specifying the objective of the business venture or proje ct and identifying the internal and external factors that are chooseable and unfavorable to achieving that objective. We are mentioning the SWOT analysis of new camp done a table, which will give a perfect view and in a glance all the factors rout out be analyze through this table SWOT analysis Factors Internal S (Strengths) Ensuring select product & services with all tourism facilities. Online service facilities. Affordable price within customers income level. Administrative office locally and in the capital. Providing service for both local and foreign tourists. Psychological price (Ex. Tk 695). W (Weaknesses) Lack of proper training, we are continueing part -time hypothesises for close to employees. Target customer (especially middle and upper class people). External O (Opportunities) exoteric dealings (Donation, allow part-time jobs for students). Building jut out by organizing conferences in different districts. flat consumers are awake of qualit y products & services and New camp can assures quality with 0 defect policy. T (Threats) Competitors Hotels standardized Corel reef, Hotel Sea Palace. Any natural calamities or disasters. Government inconvenience. Chances in price war with its close competitors. StrategyFor the attraction and make it valuable to the voltage customers we are going to follow devil types of strategies according to Porters generic strategies. One is terms leadership strategies and another is Differentiation strategies. In the followers how we can lend oneself in our business are explain briefly be leadership strategies To make our product and services private-enterprise(a) among the competitors we will go for the cost leadership strategies. Companies that choose a cost-leadership strategy qualifying relatively standardised products with features or characteristics that are acceptable to customers in other words, with a lower limit level of differentiationat the lowest competitive pr ice.This means that companies state standardised products to an industrys typical customer. Customers receive value when a company successfully implements a cost leadership strategy. We are going implement this strategy by following Points Building efficient-scale facilities. Establishing tight control of yield signal and overhead costs. Minimising the costs of sales, product seek and development, and service. Differentiation strategies We will as miscellany the products more or lessway in order to compete successfully. manage for accommodation facilities we are proving tents that really differentiate from our close competitors. We are going to implement this strategy by following some aspects ? By cost differentiation. Same product and service in diverse form. ? Providing prodigious services. Like all the facilities means products and services in one price. Services Here we will divide our products and services into two portions one is regular basis and special. So the sheafs we are going to offer here we will count it as a special for the peak season and all other services for regular basis. Services According to our business type we categorize our service into three types. They are Couples big bucks, Family parcel of land and Friendly encase. ? Couples package Couples package is that tent for two people with other services. This package will cost 1500 taka per day with all services.Under this package normally we will offer victuals for breakfast, lunch, dinner and other services alike(p) party places, rest agency area etc. For this package in extra we will also provide 2 round free kibibyte Ski rides and free motion-picture show tickets. ? Family package Family package is that tent for four to sise people with related services. For this package we decide to take 2000 taka per day. Here we will provide all the services as usual with play ground for children and 1 BBQ dinner for whole family. But we will afford a service as reward tha t is free mental picture tickets for outdoor movie theater. ? Friendly Package Friendly package is that tent for six to eight people.In favor of this package we will come to a decision for the cost is 2300 taka per day by provides all the services. As we are going to start the business for the first time as a bonus here also we will provide some services that are free movie tickets, free feed Ski rides for 2 rounds, free entry to one DJ party, 1 BBQ dinner free. Additional Services ? snuff itfast Fruits, eggs, pancakes, bread and jam, odorous juices, polar drinks, and other beverages etc. ? Lunch prompt foods exchangeable burgers, hotdogs, French fries, sandwiches/ Indian culinary art/ Bangladeshi cuisine. ? Dinner BBQ/ Thai cuisine/ Chinese cuisine. ? Refreshments- tea, coffee, soft drinks, mineral water, fresh fruit juice.For the purpose of recreation and eagerness we will make in stock(predicate) some other services related with tourism. separate services are Rest way area with swimming pool Camp fire Party Space Jet skis Childrens play ground Outdoor movie theater According to our product and services we are going to provide to fulfill the need of local and foreign tourist in Coxs Bazaar during the peak season because it is heavy to get the room services and other facilities. As its a new business in perspective of Bangladesh totally a new experience for our countries people specially. as well able to accomplish all the purpose at a time they are living, recreation, low cost facilities and new experience in comparison to other providers.Thats how make our product competitive and unique. During this time in Coxs Bazaar people have to make up only the room service in this amount what we are going to provide in our products with other services. So in that point of view by maintaining 30% profit margin in total and these products & services competitively it is healthy situation for us. In viewpoint of Bangladesh all the time it is even handedly much difficult to get the license from government to lunch a business, also transportation problems and sometimes difficult to obligatory materials too. So we are hoping to face these sorts of obstacles to start out business with these products and services. Marketing & SalesHere we target people as our customers primarily college & university student, families & couples, foreigners and In focusing on the unique aspect of our product & service motive and customer a ripple of marketing vehicles will be created to convey our presence, our take in and our massage. So in the following we are showing the mediums will be use to market our product ? Print media We will use crisscross media as our first choice to implement the marketing of our product. As a print media we will go to use Newspapers, Magazines and Student publications. ? Broadcast media We will broadcast local programming and invade shows as a promotional bodily process through television and radio advertisem ent. ? Web We will micturate our own website with online qualification systems other details will include contact data, package and service info and price details. ? Trade shows We will raise up in different universities and colleges in Bangladesh.Through which we can make our product and services infamous to people. ? Miscellaneous We will use some other intermediates for the purpose of promotion like billboards, seminars, one to one sales and riff lets. A public relations unattackable has been retained to create special events and petition print and broadcast coverage, especially at the start-up. For this purpose our budgeted cost will be 800000 Taka per social class at the start. Sales evasive action Selling and sales results are pretty clear cut you get what you put into your sales efforts. If your employees are unhappy, or if you do little to sell your product, youll likely do just that sell little of your product.So for the sales purpose of our product and service we develop the sales tactics through using the 4P of marketing. Product As we are going to stat such a business that is related to tourism so our products & services are designed such a way that is related to this particular industry. Most fundamental as a tactic is the things we will provide some products that are neer before introduced in perspective of Bangladesh and it varies from its primary competitors. So it is completely new and people will really appreciate to take such initiative experience. Place We will provide such facilities through our website and our administrative office they can easily make sure their booking. So for these purpose we develop websites of our own and two administrative offices in Dhaka as well as in Coxs bazaar initially. Promotion For make our product aware we are using varieties of promotional activities that already motioned. We will make sure known to all level of customers. Price We are going to offer such price which is really af fordable for the customers in terms of locals and foreigners too. That really differs from the particular competitors. Promotion compoundA successful product or service means nothing unless the benefit of such a service can be communicated clearly to the target market. So to make our product & service agreeable we create the following promotional mix Types of Promotion Explanation Advertising Here we are using non personal remunerative form of communication some sort of mass media like Radio, Television and billboard. Public relations We will pay versed stimulation of supply for a product & service by planting evidentiary news about it or a favorable presentation of it in the media.Like Newspaper, Magazines and Student publications. Personal selling As we will selling our product one to one that is persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral exam presentation. Sales promotion To market our produ ct we will go for campaign in different upbringingal institution that is Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or mend product availability. Internet marketing Also we will promote our products and services through our own website with contact info, package and service info and price details. Human Resource Plan In contest of our business we have to operate a push-down stack of activities to make our product & services available to the customers. To operate the whole business we need the following employees Post Number of nothingness Skills required Roles & responsibilities Education & experience tribute guards 10 Able to communicate well, Providing safety & Minimum class 8 with 1 year able deal with agitate people,securities experience. must willing to work day or night shift. Chefs assistant 6 Better communication Helping cooking work , Minimum educ ation up to HSC abilities with customers. serving & ordering food with 1-2 year experience. Life guards 6 Must have excellent oral andMonitor the daily Job experience 2 age with written communication operations of the beach, minimum education up to HSC. accomplishments, must be familiar Create a fun and socially with sea beach program & rewarding environment for procedure our Members and their Guests etc Musicians 2 Operate dJ instruments Make a chill out parties. At least educated and experience 2-3 year electric charge takers 20 Must have skill specially Cleaning, maintenance and Minimum education class 8 maintaining equipments. other worry responsibilities. We will advertise into particular print Medias like newspaper and monthly magazines to get up these categories of people.For any particular post and job they have to contact in our administrative offices with necessary documents on HRM department. Customer service/ body forths For better customer service we will ensure some quality worry that adds value to our products and services to satisfy our customers. In the following these points are given ? We will give the customer satisfaction as top priority by providing quality products & services. ? Continuous improvement of our products and services ? meet maintenance of play grounds, movie theaters, bound floors and toilets. ? Foods will be cooked with healthy oil. ? Securities and lifeguards will be available 24/7.Equipments To support our potential customers we need following Tents, ovens, authorized furnitures, large LCD monitor, umbrellas, mercantile Mt Rainier Structure, backfire Whale Spring Rider, Table 30 Magna Surface Mount, pitchy skies, swimming pool related equipments etc. Purchasing As we have to provide all this products and services as package for customer satisfaction so to make it available all the purchasing items we will con tact or have agreement with particular suppliers. Categories Suppliers Raw food stuffs Agora super shop, Chittagong Development In the terms of development we need to build up some infrastructure like swimming pool, party place with necessary equipments, rest room areas with well potential stuffs etc. Organization Structure Financial Data Promoters Investment or Owners fairness is 12000000 taka and total Contribution Margin 40%. Rest of the money will be apply for bank loan taka 18000000. In total 30000000 taka authorized capital. Estimated Projected list Column1 Column2 Column3 Column4 Lease for 3 years meg0 (Approximately) 41. 67% Land Development 1500000 (Approximately) 6. 5% placed Setup 5000000 (Approximately) 20. 83% Logistics 1000000 (Approximately) 4. 17% Marketing exist 1500000 (Approximately) 6. 25% juvenile Technology & 4000000 (Approximately) 16. 67% machineries Working ceiling 1000000 (Approximately) 4. 17% Total 24000000 100. 00% Income Statement Column1 Column2 Column3 Column4 2012 2013 2014 employee tu rnover continual 21600000 27540000 31590000 Special 9800000 11466000 15750000 force out Turnover 31400000 39006000 47340000 operational Expenses Stuff & employee Cost 6000000 7000000 8000000 Marketing Cost 800000 700000 600000 Maintenance Cost 1000000 1000000 1000000 hive away Depreciation 835000 835000 835000 submit Cost 3333333. 33 3333333. 33 3333333. 33 EBIT 19431666. 67 26137666. 67 33571666. 67 Financial Expences 9858192 9858192 9858192 EBT 9573474. 67 16279474. 67 23713474. 67 Tax Exp. 20%) 1914694. 934 3255894. 934 4742694. 934 solve Income 7658779. 736 13023579. 74 18970779. 74 Notes Turnover Regular (500*270* Number of customers) Special (1500+2000+2300)* 90* (Number of customers) Break Even Analysis Column1 Column2 Column3 Column4 2012 2013 2014 Net Turnover 21826525. 33 22726525. 33 23626525. 3 Operating Expenses Stuff Cost 6000000 7000000 8000000 Marketing Cost 800000 700000 600000 Maintenance Cost 1000000 1000000 1000000 Accumulat ed Depreciation 835000 835000 835000 Rent Cost 3333333. 33 3333333. 33 3333333. 33 EBIT 9858192 9858192 9858192 Financial Expenses 9858192 9858192 9858192 EBT 0 0 0 Tax Exp. 0 0 0 Net Income 0 0 0 ConclusionIf we are able to successfully set up this business, we believe we could bring an exciting change and make tourism in Bangladesh Coxs Bazaar more fun and interesting. We want our potential customers to have the utmost fun and make sure they check out of The New Camp with a smile in their face. This is just the start of our new guess and we want to add more features like a shelter booth for our customers during storms and disasters and attractions like paragliding and scuba diving. Appended Part NOTES ? Monopoly A monopoly is a market creator in which a single seller controls the entire output of a particular good or service. A firm is a monopoly if it is the bushel seller of its product and if its product has no close substitutes. Oligopoly An oligopoly is a market cond ition in which a firm is doing business not with the same product and service like your business but those products & services serve the same purpose similar to your product. ? Psychological price Psychological determine or price ending is a marketing practice based on the theory that certain prices have a psychological impact. The retail prices are practically expressed as odd prices a little less than a round number, e. g. 19. 99 Taka. REFERENCES ? Joseph T. Straub & Raymond F. Attner, 2006, Introduction to Business, 2nd edition, Kent publishing Company, Boston, Massachusetts, USA. ? Philip Kotler & Kevin Lane Keller, 2006, Marketing Management, twelfth edition, scholar mansion house of India Private Limited, New Delhi. ? William J.Stevenson, 2005, trading operations Management, 8th edition, McGraw Hill Companies Inc, Avenues of Americas, New York, USA. ? crowd together C. Van Horne & John M Wachowicz JR, 2001, bedrock of Financial Management, 12th edition, Prentice Hall I nc Financial times, Edinburg Gate, Harlow Essex, England. ? Fred R. David, 2009, Strategic Management Concepts & Cases, 12th edition, Prentice Hall of India Private Limited, New Delhi. pic Chairman guilt Chairperson Vice Chairman manager Director Director Managing Director alternate Managing Director Deputy Managing Director Manager (management) Operation system Accounting & Finance Marketing